TY  - GEN
AU  - Fill, Chris
TI  - Marketing communications : interactivity, communities and content
SN  - 9780273717225
AV  - HF5415.123 Fil
PY  - 2009///
PB  - Prentice Hall/Financial Times
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - 17602
ER  -