TY  - GEN
AU  - Cusick, William J.
TI  - All customers are irrational : understanding what they think, what they feel, and what keeps them coming back
AV  - HF5415.32 Cus
PY  - 2009///
PB  - AMACOM
KW  - Consumers
KW  - Consumers - Attitudes
N1  - 17628
ER  -