TY - GEN AU - Bell, Chip R. AU - Patterson, John R. TI - Take their breath away : how imaginative service creates devoted customers AV - HF5415.5 Bel PY - 2009/// PB - J. Wiley KW - Customer services - United States KW - Consumer satisfaction - United States KW - Consumer loyalty - United States KW - Service industries - Customer services - United States N1 - 17638 ER -