Malhotra, Naresh K. <br/><br/>
Marketing research : an applied orientation / 
Naresh K. Malhotra 
 - 6th ed. (Global ed.) 
 -  Pearson  2010 
<br/><br/>17662 
<br/><br/><label>ISBN: </label>9780136094234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research - Methodology
<br/><br/><label>LC Class. No.: </label>HF  / 5415.2