TY  - GEN
AU  - Malhotra, Naresh K.
TI  - Marketing research : an applied orientation
SN  - 9780136094234
AV  - HF 5415.2
PY  - 2010///
PB  - Pearson
KW  - Marketing research
KW  - Marketing research - Methodology
N1  - 17662
ER  -