TY  - GEN
AU  - Salinas, Gabriela
TI  - (The) international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
AV  - HF5415.1255 Sal
PY  - 2009///
PB  - J. Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
N1  - 17707
ER  -