TY  - GEN
AU  - Riel, Cees B. M. van
AU  - Fombrun, Charles J.
TI  - Essentials of corporate communication : implementing practices for effective reputation management
SN  - 9780415328265
AV  - HD30.3 Rie
PY  - 2007///
PB  - Routledge
KW  - Communication in management
KW  - Corporate image
KW  - Corporations - Public relations
N1  - 17755
ER  -