Percy, Larry <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Elliott 
 - 3rd ed. 
 -  Oxford University Press  2009 
<br/><br/>17787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising - Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5438.5  / Per