Principles of marketing / 
Philip Kotler ... [et al.] 
 - 4th ed. (Aust.) 
 -  Pearson Education Australia  2009 
<br/><br/>17837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management<br/>Marketing - Australia
<br/><br/><label>LC Class. No.: </label>HF5415  / Pri