TY  - GEN
AU  - Thomas, Robert J.
TI  - New product development : managing and forecasting for strategic success
AV  - HF5415.153 Tho
PY  - 1993///
PB  - J. Wiley
KW  - New products - Management
KW  - New products - Marketing - Forecasting
N1  - 17964
ER  -