TY  - GEN
AU  - Mullins, John
AU  - Komisar, Randy
TI  - Getting to plan B : breaking through to a better business model
AV  - HD30.28 Mul
PY  - 2009///
PB  - Harvard Business Press
KW  - Business planning
KW  - New business enterprises
KW  - Entrepreneurship
N1  - 17983
ER  -