Martin, Roger <br/><br/>
(The) design of business : why design thinking is the next competitive advantage / 
Roger Martin 
 -  Harvard Business Press  2009 
<br/><br/>18089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Lateral thinking<br/>Creative thinking<br/>Knowledge management<br/>Management
<br/><br/><label>LC Class. No.: </label>HD53  / Mar