TY  - GEN
AU  - Martin, Roger
TI  - (The) design of business : why design thinking is the next competitive advantage
AV  - HD53 Mar
PY  - 2009///
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Lateral thinking
KW  - Creative thinking
KW  - Knowledge management
KW  - Management
N1  - 18089
ER  -