Goldstein, Noah J. <br/><br/>
Yes! : 50 scientifically proven ways to be persuasive / 
Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini 
 -  Free Press  2008 
<br/><br/>18366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Persuasion (Psychology)<br/>Marketing<br/>Interpersonal communication
<br/><br/><label>LC Class. No.: </label>HF5718  / Gol