TY  - GEN
AU  - Goldstein, Noah J.
AU  - Martin, Steve J.
AU  - Cialdini, Robert B.
TI  - Yes! : 50 scientifically proven ways to be persuasive
AV  - HF5718 Gol
PY  - 2008///
PB  - Free Press
KW  - Business communication
KW  - Persuasion (Psychology)
KW  - Marketing
KW  - Interpersonal communication
N1  - 18366
ER  -