Wood, Marian Burk <br/><br/>
(The) marketing plan handbook / 
Marian Burk Wood 
 - 4th ed. 
 -  Pearson/Prentice Hall  2011 
<br/><br/>18472 
<br/><br/> Includes CD-ROM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning - Handbooks, manuals, etc.<br/>Marketing - Management - Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Woo