TY  - GEN
AU  - Wood, Marian Burk
TI  - (The) marketing plan handbook
AV  - HF5415.13 Woo
PY  - 2011///
PB  - Pearson/Prentice Hall
KW  - Marketing - Planning - Handbooks, manuals, etc
KW  - Marketing - Management - Handbooks, manuals, etc
N1  - 18472
N2  - Includes CD-ROM
ER  -