Heracleous, Loizos Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar - Rev. ed. - McGraw-Hill 2009 18479 Subjects--Topical Terms: Singapore Airlines - HistoryAeronautics, Commercial - Singapore - History LC Class. No.: HE9874 / S56Her