Armstrong, Gary <br/><br/>
Marketing : an introduction / 
Gary Armstrong, Philip Kotler 
 - 10th global ed. 
 -  Pearson/Prentice Hall  2011 
<br/><br/>18516 
<br/><br/><label>ISBN: </label>9780273750017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Arm