TY  - GEN
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 3.0 : from products to customers to the human spirit
AV  - HF5415 Kot
PY  - 2010///
PB  - J. Wiley
KW  - Marketing
N1  - 18677
ER  -