Piercy, Nigel. <br/><br/>
Market-led strategic change : making marketing happen in your organization / 
Nigel Piercy. 
 -  Butterworth/Heinemann  1992. 
<br/><br/>4036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF5415  / Pie