Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 13th ed. 
 -  McGraw-Hill/Irwin  2011 
<br/><br/>18774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / Are