Hollensen, Svend <br/><br/>
Global marketing : a decision-oriented approach / 
Svend Hollensen 
 - 5th ed. 
 -  Financial Times/Prentice Hall  2011 
<br/><br/>18791 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF1416  / Hol