Hollensen, Svend <br/><br/>
Marketing management : a relationship approach / 
Svend Hollensen 
 - 2nd ed. 
 -  Financial Times/Prentice Hall  2010 
<br/><br/>18821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Marketing - Management<br/>Relationship marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.55  / Hol