TY  - GEN
AU  - Hollensen, Svend
TI  - Marketing management : a relationship approach
AV  - HF5415.55 Hol
PY  - 2010///
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
KW  - Marketing - Management
KW  - Relationship marketing - Case studies
N1  - 18821
ER  -