Jeffery, Mark <br/><br/>
Data-driven marketing : the 15 metrics everyone in marketing should know / 
Mark Jeffery 
 -  J. Wiley  2010 
<br/><br/>18826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing - Mathematical models<br/>Marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Jef