TY  - GEN
AU  - Jeffery, Mark
TI  - Data-driven marketing : the 15 metrics everyone in marketing should know
AV  - HF5415.2 Jef
PY  - 2010///
PB  - J. Wiley
KW  - Marketing research
KW  - Marketing - Mathematical models
KW  - Marketing - Case studies
N1  - 18826
ER  -