Lovelock, Christopher <br/><br/>
Services marketing : people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz 
 - 7th global ed. 
 -  Pearson  2011 
<br/><br/>19023 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Asia - Marketing<br/>Service industries - Asia - Management<br/>Customer services - Asia - Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Lov