TY  - GEN
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy
SN  - 9780273756064
AV  - HD9980.5 Lov
PY  - 2011///
PB  - Pearson
KW  - Service industries - Asia - Marketing
KW  - Service industries - Asia - Management
KW  - Customer services - Asia - Marketing
N1  - 19023
ER  -