Handbook of qualitative research methods in marketing / 
edited by Russell W. Belk 
 -  Edward Elgar  2006 
<br/><br/>19040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research - Methodology<br/>Consumers - Research - Methodology<br/>Qualitative research - Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Han