TY  - GEN
AU  - Cesari, Rick
AU  - Lynch, Ron
AU  - Kelly, Tom
TI  - Buy now : creative marketing that gets customers to respond to you and your product
AV  - HF5415.126 Ces
PY  - 2011///
PB  - J. Wiley
KW  - Direct marketing
KW  - Customer relations
N1  - 19378
ER  -