Aaker, David A. <br/><br/>
Brand relevance : making competitors irrelevant / 
David A. Aaker 
 -  Jossey-Bass  2011 
<br/><br/>19380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Technological innovations
<br/><br/><label>LC Class. No.: </label>HD69  / B7Aak