TY  - GEN
AU  - Aaker, David A.
TI  - Brand relevance : making competitors irrelevant
AV  - HD69 B7Aak
PY  - 2011///
PB  - Jossey-Bass
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
N1  - 19380
ER  -