Kellogg on marketing / 
edited by Alice M. Tybout, Bobby J. Calder 
 - 2nd ed. 
 -  J. Wiley  2010 
<br/><br/>19397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Kel