TY - GEN AU - Tsiptsis, Konstantinos AU - Chorianopoulos, Antonios TI - Data mining techniques in CRM : inside customer segmentation AV - HF5415.5 Tsi PY - 2009/// PB - J. Wiley KW - Customer relations - Management - Data processing KW - Customer relations - Management KW - Data mining N1 - 19400 ER -