TY - GEN AU - Macy, Beverly AU - Thompson, Teri TI - (The) power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world AV - HF5415.1265 Mac PY - 2011/// PB - McGraw-Hill KW - Internet marketing KW - Social media KW - Online social networks KW - Marketing N1 - 19443 ER -