Wiley international encyclopedia of marketing / 
encyclopedia editors-in-chief : Jagdish N. Sheth and Naresh K. Malhotra 
 -  J. Wiley  2011 
<br/><br/>19523 
<br/><br/> 7-volume set 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Encyclopedias
<br/><br/><label>LC Class. No.: </label>HF5412  / Wil