McDaniel, Carl <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates 
 - 7th ed. 
 -  J. Wiley  2010 
<br/><br/>19556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Mac