Guiltinan, Joseph P. <br/><br/>
Marketing management : strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 5th ed. 
 -  McGraw-Hill  1994. 
<br/><br/>4196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Gui.