Davis, John A. <br/><br/>
Competitive success : how branding adds value / 
John A. Davis 
 -  J. Wiley  2010 
<br/><br/>19780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69  / B7Dav