Marketing management and strategy : a reader / 
edited by Philip Kotler, Keith K. Cox. 
 - 4th ed. 
 -  Prentice-Hall  1988. 
<br/><br/>366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.<br/>Marketing - Research.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Mar.