Marketing : theory and practice / 
Michael J. Baker..... [ et al. ]. 
 - 2nd ed. 
 -  Macmillan  1993. 
<br/><br/>4258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Mar.