Macmillan dictionary of marketing and advertising / 
Michael J. Baker. 
 - 2nd ed. 
 -  Macmillan  1990. 
<br/><br/>4260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionaries.<br/>Advertising - Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / Mac.