TY  - GEN
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314
AV  - HF5823 Shi
PY  - 2010///
PB  - South-Western Cengage Learning
KW  - Communication in marketing
KW  - Sales promotion
N1  - 19990
ER  -