TY  - GEN
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Exploring marketing research
SN  - 9780324788617
AV  - HF5415.2 Zik
PY  - 2010///
PB  - South-Western Cengage Learning
KW  - Marketing research
N1  - 20026
ER  -