Pride, William M. <br/><br/>
Marketing foundations / 
William M. Pride, O. C. Ferrell 
 - 4th ed. 
 -  South-Western Cengage Learning  2011 
<br/><br/>20032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Pri