Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin 
 - 4th ed. 
 -  South-Western Cengage Learning  2010 
<br/><br/>20033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Zik