Wimmer, Roger D. <br/><br/>
Mass media research : an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 9th ed. 
 -  Wadsworth Cengage Learning  2011 
<br/><br/>20034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Research
<br/><br/><label>LC Class. No.: </label>P91.3  / Wim