Kurtz, David L. <br/><br/>
Kurtz and Boone, Principles of contemporary marketing / 
David L. Kurtz 
 - 15th ed. 
 -  South-Western Cengage Learning  2012 
<br/><br/>20037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Kur