TY - GEN AU - Hutt, Michael D. AU - Speh, Thomas W. TI - Business marketing management : B2B AV - HF5415.13 Hut PY - 2010/// PB - South-Western Cengage Learning KW - Marketing - Management KW - Industrial marketing - Management KW - Marketing - Management - Case studies KW - Industrial marketing - Management - Case studies N1 - 20060 ER -